Multiple, unique attractions draw tourists to the Tullahoma area. According to the 2010 Tourism Economic Impact Study, Coffee County generated $65.4 million in tourist expenditures which generated 610 jobs.
The Jack Daniels and George Dickel distilleries, skydiving, the Beechcraft Heritage Museum, the Hands-On Science Center, the Tullahoma Fine Arts Center, 2 nearby TVA lakes and 3 golf courses are major attractions that draw thousands of visitors each year. The Jack Daniels World Championship Barbecue event brings many visitors to Tullahoma to stay for the weekend.
Music festivals such as Bonaroo in Coffee County bring thousands of visitors each summer and the Tullahoma Municipal Airport serves as the host airport for many visiting entertainers and VIP guests. The Highway 41A music festival in the fall has featured Tullahoma’s own, Dustin Lynch, recording artist with Broken Bow Records.